The marketing world is salivating at the possibility of invading a into a new frontier – e-books. As the e-book industry grows, marketers are experimenting with ways to pitch their wares to consumers while they read–a trend that will undeniably change the face of the e-publishing industry, as we know it.
Archives for January 2011
Talk with Simon Wood, Author of “The Fall Guy”
With a background in engineering, Wood has been writing since October 1998. Now, with over a 170 short stories, and four novels under his belt, Wood gleaned from fragments of stories he had “bobbing around in [his] head” since he was a teenager. His hesitance to put these ideas to pen stemmed from his dyslexia. […]
Richard Hine, Amazon Encore Author and 2009 Break Through Novel Award Semi-finalist
The 2009 Amazon Break Through Novel (ABNA) semi-finalist, Richard Hine shares his insights into the ups and downs of in creating his breakthrough novel “Russell Wiley is Out to Lunch” – a humorous (satire) look at corporate office life.
eBook Publishing Software Engineer, Liza Daly
Liza Daly of Threepress Consulting, Inc. gives an overview of her free, multi-platform Ibis Reader and the advantage of HTML5 to create multi-media ebook apps that work across any device.
Book Covers that Annoy Booksellers
An informative, tongue-in-cheek list of what to do if you WANT bookstores to NOT carry your book — something every writer desires, right?
eBook Cover Design Tutorial: Choosing Colors
More often than not, the topic of your book helps determine the color theme. For example, a book on babies or weddings use whites or soft pastels; murder mysteries may include red or black; boating, oceans and space science themes utilize blues, blacks or even green.
eBook Cover Design Tutorial: Breaking Down the Elements
A picture says a thousand words: for an author, it’s more like 120,000 words. The right book cover image is crucial for attracting customers. J.K. Rowlings’ cover art for the book, the Sorcerer’s Stone (Philosopher’s Stone), uses key ingredients to entice, but NOT reveal the story. Breaking down these elements into their basic parts, we can create a list to follow when you are creating your book covers. (This list is by no means definitive; feel free to add or substitute.)