Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.
Website Marketing: Content for the Author Platform
Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform
1000+ Free Fonts for the non-designers Book Cover and eBook Arsenal
Thousands of free fonts makes choosing the right one difficult for the non-designer. More choices isn’t always better… be wise in your typeface choice. Take a cue from bestselling books for your next Book Cover project.
4 Ways to Optimize Your Marketing Videos
Youtube is one of the hottest venues on the Internet. In fact, 72 hours of video is uploaded every minute. It would take several lifetimes to view every video. So how do you get YOURS in front of your target audience? To do this you need to Optimize.
Ficticious Fiction Book Cover Exercise: Pro Football Murder Mystery
How to Create a Book Cover, Part 3 Our February Newsletter offered a quick book cover exercise to get your creative juices flowing. You were to create a fictional book cover around the following synopsis: ——- It is the Super Bowl of all Super Bowls and the Cinderella team, the Oregon Argonauts are scheduled to […]
Free eBook Formatting Guides: Style, Marketing and Software Programs
Short list of FREE ebook formatting marketing and style guides, as well as top ebook formatting tools to Create, Promote and Market your ebook.
Book Covers Using Similar Stock Images: Confusing or Not?
Have you ever shopped for a book and run across unrelated book covers that appeared eerily similar? So similar they appeared to be part of a series? This issue is cropping up more and more in self-publishing and with alarming regularity. But does it really matter? Using images is not new when creating advertising. In […]