CREATING YOUR AUTHOR MARKETING PLAN: Setting Goals If you are truly serious about your writing career, then you need to look at it as a business. The marketing plan is your “plan of action” about what you are selling, who will want to buy it and the measures you’ll take to generate your brand and achieve a sale. Believe […]
The Author Marketing Plan Guide: 52 Weeks to Publishing
STRUCTURING THE AUTHOR MARKETING PLAN When you sit down to write, you come prepared with all the right tools, right? An outline, a computer, coffee and so on. Sure, there are times when you just wing it, but for the most part, you have an “idea” of where you are and where you are going in […]
Self-Publishing Resolutions: 52 Weeks to Publishing
SELF-PUBLISHING 101, INTRODUCTION I hear it every year, and mostly from myself. “This is the year I will publish my book.” Then your excitement and determination fades and soon it’s December with your manuscript unfinished and/or unpublished. THIS YEAR WILL BE DIFFERENT, right? You’ve made another New Year’s Resolution: to get published. But do you really know what […]