You’ve been selling on Kindle for some time but are now thinking of taking the plunge into print on demand paperback via CreateSpace.com. There are many questions that arise from such an adventure:
- Do the print and digital books link/display on the same Amazon Product Page?
- Are paperback books still worth pursuing?
- Should I use the “free” ISBN from Create Space or purchase my own number?
- Can I make changes to my book after it is published?
- How do I market to local stores?
- How do I market my CS books?
Many authors focus their sights on digital publishing only, feeling paperback is a waste of time, and they are partially right. Sales of print books depend upon the individual, and I have found non-fiction titles are more likely to be purchased in print rather than just digital.
Non-fiction books, such as how-to’s and textbooks printed in paperback will outsell fiction. In addition, there are many hold-outs who have not embraced the digital age of reading, such as many of the older generation. However even this is changing quickly.
I find that the older generation has more difficulty focusing on a screen, whether black text on white or white text on black. Also, holding a book compared to a device is an issue with some. While devices are not “heavy” they are awkward to begin with and I have issues at times due to arthritis in my left hand. So making both available is consumer friendly.
I will be addressing questions concerning POD printing in general as well as FAQs on using POD Create Space. Visit our Create Space category or FAQ for more self-publishing print on demand help.
TIDBIT: Marketing your print on demand books in Local small bookstores and retailers.
Gift shops and similar small non-bookstore retailers are often willing to handle a print on demand type book in their stores. Or the store may have a book jobber, who supplies the small retailer with books and magazines.
If you can show there is a demand for your book and it has an established sales history, you may decide utilizing a jobber more cost and time effective for local distribution.
Initially, I recommend you supply local stores with your books personally. It is more profitable and you also know exactly what they have received and when it was received. You can also negotiate a discount off the list price in exchange for favorable placement, faster payment, or even a book signing.
You want to leave at least a 15% margin you could give up and still make a profit should you find a local jobber to take on your book allowing them payment for book distribution.
