STRUCTURING THE AUTHOR MARKETING PLAN When you sit down to write, you come prepared with all the right tools, right? An outline, a computer, coffee and so on. Sure, there are times when you just wing it, but for the most part, you have an “idea” of where you are and where you are going in […]
Marketing Health: Pinpointing Marketing Problems
What is your Mid-Year Marketing Health Measurement? Marketing Health: When a helicopter is at rest, the dials on its dashboard are all askew with arrows pointing in different directions. However, when that helicopter is flying straight and level, with no problems, all the arrows are pointing straight up. The pilot can glance at the instrument […]
The Author Marketing Plan: GOALS : 52 Weeks to Publishing
CREATING YOUR AUTHOR MARKETING PLAN: Setting Goals If you are truly serious about your writing career, then you need to look at it as a business. The marketing plan is your “plan of action” about what you are selling, who will want to buy it and the measures you’ll take to generate your brand and achieve a sale. Believe […]
How Authors Should Be Using Social Media
Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
Marketing – Wise Investment or Money Pit?
My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
Targeting Age Ranges and Grade Levels: Children’s Books
Writing for the Children’s Book Market Many online retailers offer attributes that narrow the age / grade range of your target audience and increase your books’ discoverability. Like movie ratings, this feature enables the publisher to to choose the appropriate age and grade target for their book. In turn the retailers include your book into […]
From Tree to Book and Back Again – A Sustainability Tale
A publishing company in Argentina, Pequeño Editor, is producing a children’s book that, if planted, will grow into a tree. The acid-free paper used to make the children’s book is infused with seeds from the Jacaranda tree. All of the book, including the paper and glue, is biodegradable. When the book is buried in the dirt […]