I have used this method several times for authors. While a full size “Rack Card” is not a lot of use to an author, the bookmark is. Unfortunately, Vistaprint does not offer bookmarks. But their is an alternative. Business Cards are good, but too small for a bookmark and they can easily get lost. You […]
Minute Marketing: Author Marketing Strategies you can implement today
As a writer, time is precious and the thought of marketing sends chills down our spine. We are all busy: life has a way of sucking away time away until there is little left. Many authors try to do as much marketing at one time as possible. This only creates frustration and near – exhaustion. […]
Simple Traffic Testing Methods
Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.
Using Author Central: pulling print and digital together
Author Central Marketing: There are many titles published in both Kindle and POD, but several do not show this critical detail on the Product Page. Because of this, you could be losing potential customers and sales.
Why Email Newsletters are Still a Viable Marketing Tool for Authors
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.
Building your Author Brand and Target Audience
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.
Book Marketing One Day at a Time
Time is precious for self-publishing authors and the thought of marketing can quickly become overwhelming. Here’s 13 daily marketing tips.