The difference between a successful published author and someone who just dawdles on the fringes of success #pubtips
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Website Marketing: Content for the Author Platform
Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform
Using Author Central: pulling print and digital together
Author Central Marketing: There are many titles published in both Kindle and POD, but several do not show this critical detail on the Product Page. Because of this, you could be losing potential customers and sales.
Lifetime Updates Reinstated and More
In late summer we chose to discontinue our Lifetime updates on our Ebook Formatting Kit. This was a decision we felt was warranted. However, It wasn’t fair to punish our other loyal customers, so we have reinstated the Lifetime Updates. LIFETIME UPDATES We are currently programming a NEW download feature that will enable you to […]
Why Email Newsletters are Still a Viable Marketing Tool for Authors
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.
Building your Author Brand and Target Audience
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.
Author SEO: Keyword Mapping
How can an author compete with the hundreds of thousands of other books on the market? SEO or search engine optimization. Keywords, tags and more…