I love it when my IBPA magazine arrives. I know that it will have at least one thing that will help my business grow stronger. The January 2015 magazine was no exception. When I read “Assessing the Outlook for Bookstores” by Linda Carlson, it confirmed what I already knew. I wasn’t alone in my love […]
20-second Sales Window; building your author brand
Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a ‘book’, put it on Amazon and then hope beyond hope they will make the next bestseller list. They then do a […]