According to Streamsend, “consumers who shop in November spend 14% more than the average shopper in December.” Also, 40% of these shoppers “begin their holiday shopping before Halloween.” So the time is NOW to implement your Marketing Campaign! The holiday season isn’t the time to start thinking about your Holiday Marketing Plan. This should be […]
How to Improve Email Marketing Click Through Rates
Testing your Email Marketing campaigns for higher click throughs.
Simple Traffic Testing Methods
Every writer and author needs to develop and implement a strategic marketing plan and this includes traffic testing: finding what works and what doesn’t.
Why Email Newsletters are Still a Viable Marketing Tool for Authors
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.