The Amazon Buy Button. It isn’t something we really think about, whether as a customer or as a seller (author / publisher). On May 9, 2017, Amazon rolled out a new policy regarding the way in which it promotes listings in the Amazon Buy Button on a book’s homepage. This can severely hurt publishers and […]
Marketing Health: Pinpointing Marketing Problems
What is your Mid-Year Marketing Health Measurement? Marketing Health: When a helicopter is at rest, the dials on its dashboard are all askew with arrows pointing in different directions. However, when that helicopter is flying straight and level, with no problems, all the arrows are pointing straight up. The pilot can glance at the instrument […]
A Writer is Like a Gardener – an analogy
When writing a novel, many do not fully understand the entire process involved. In this analogy, let’s look at the writing process itself: consider your story idea as a “seed” and your finished published book as a healthy “garden.” Consider the following writing analogy: —- There is a lot of preparation required before planting: tilling the […]
Interview with Author Success Coach, Deborah Riley-Magnus
One of the biggest issues that comes with being an author is marketing. It is an activity creative people seem to dislike as much as monkey brains and cold cooked spinach. Yet, marketing is everything you already know… as you will find out “Everything you need to market your book well is already written in […]
5 Fears of Publication: You Can Do this!
One question I ask aspiring writers is “What is holding you back from taking the next step?” This question is important. Not just for writing, producing, promoting and marketing a book, but for any area of your life. What is holding you back? What is keeping you from taking that next step toward your goal […]
Self Publishing Tip #3: Author Brand Website
PRE-PLAN, PRE-BUILD It is so easy to interact with the world with just a click: Facebook, Twitter, Pinterest, blogs—just to name a few. And it’s (relatively) free. New authors/writers need this exposure, but not necessarily to sell books, but something far more important: AUTHOR BRANDING. Even before your book is completed, you should have an author presence on […]
The Author Marketing Plan: GOALS : 52 Weeks to Publishing
CREATING YOUR AUTHOR MARKETING PLAN: Setting Goals If you are truly serious about your writing career, then you need to look at it as a business. The marketing plan is your “plan of action” about what you are selling, who will want to buy it and the measures you’ll take to generate your brand and achieve a sale. Believe […]