As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
The Author’s Image
Yes, I mentioned this last time … The Author’s Image … it’s one of my pet peeves! It could be because I’m a baby boomer, it could be because I’ve spent so much of my career helping to repair clients image after a faux pas. Sometimes a little oopsie is enough to cause your prospective […]
Time Management Tips for the Marketing Author
Author marketing requires good Time Management skills. A few tips to help an author budget your time for author marketing success.
Marketing Like the Pros!
Marketing is not advertising or publicity. Marketing is simply creating awareness about you and your book – and it should start the day you start writing your book.
How can an Author use Publicity?
Author publicity is reaching out beyond the “Buy my Book” level. Master these 7 levels of connection and you’ll reach a far wider audience.
What is a Book Platform?
You are in business as an author, and it is crucial you market both your business and products. In this post, we discuss your Book Platform or product and its relation to your business — the Author Platform.
Author Platform: What is it and Why do you Need it
Learn the difference between the Author Platform, where you present the news and reviews about the author, and your Book Platform.