Why should authors use social media? If you’re self-marketing, social media is a free way that you can advertise yourself and your books. There is also the potential to reach a large number of people, as there are more than one billion Facebook users and almost just as many Twitter users. However, what social media […]
Twitter Cards: Twitter Marketing
Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
Is Using Social Media to Blame for Poor Book Sales?
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
Author Marketing: Maximize Google+ for your Author Brand, Part 1
As of January 2013, Google+ has grown to the second largest social network. A late comer to the Social Media Network arena (Facebook 9 years; Twitter 7 years), Google Plus has transformed into a major social network. Building your Author Brand with Google Serious about your writing career? Then Google plays an important part in […]
Facebook hashtag: What Clickable Search will mean for the #Author
If you thought the hashtag (#) was just for Twitter, think again. Facebook is rolling out clickable search to make it easier for users to find information.
Author Marketing : Social Media 101, Part 1
This is the first part of a series to focus on the strategy and concepts of using Social Media.
Building your Author Brand and Target Audience
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.