AUGUST is the crunch time for print publications to offer their suggestions for gifts. In fact, most already have their selections in place: from toys to gadgets to books. As a self-publishing author, what can you do to improve your chances of … [Continue reading]
How to Improve Email Marketing Click Through Rates
Sometimes we get so engrossed in the design or the copy of our email messages that we forget our goal: To get our readers to click on the buy now link and purchase. If your click through rates are not where you want them to be, you probably need … [Continue reading]
Book Cover Designs: Clichés, Twists and Facelifts #bookcoverdesign
In a digital world the Internet is one large shopping mall and you are competing with the world for customers. How do you garner their attention and ultimately the sale? Let's consider Amazon for a moment. Amazon, started out as an online book … [Continue reading]
Author Marketing: Maximize Google+ for your Author Brand, Part 1
As of January 2013, Google+ has grown to the second largest social network. A late comer to the Social Media Network arena (Facebook 9 years; Twitter 7 years), Google Plus has transformed into a major social network. Building your Author Brand with … [Continue reading]
NEW! Ebook Formatting Step-by-Step Tutorial Videos; Sigil 7.2 Tutorial
New, updated videos for basic step-by-step ebook formatting tutorial using Sigil 7.2 (open source epub editor): Take your manuscript from Word, to HTML and create a validated epub file you can convert to a mobi / Kindle ebook in one step. Watch … [Continue reading]
What I learned about having a contest…
With every aspect of marketing you do, you learn something. I learned that just deciding to have a contest without preparation (or research) is like typing with one hand. It's possible and it works - but difficult. For me, I woke up one day and … [Continue reading]
10 Tips for Publishing Success #pubtips
Although the tips contained may appear as "common sense", you will be surprised at how many are not implemented properly. Below is a quick overview of WHAT and WHY on self-publishing. Search #pubtips for all related posts to this series. … [Continue reading]