Self-Publishing Tips, Tutorials and Guides
The Amazon Buy Button. It isn't something we really think about, whether as a customer or as a seller (author / publisher). On May 9, 2017, Amazon rolled out a new policy regarding the way in which it promotes listings in the Amazon Buy Button on … [Continue reading]
What is your Mid-Year Marketing Health Measurement? Marketing Health: When a helicopter is at rest, the dials on its dashboard are all askew with arrows pointing in different directions. However, when that helicopter is flying straight and level, … [Continue reading]
When writing a novel, many do not fully understand the entire process involved. In this analogy, let's look at the writing process itself: consider your story idea as a "seed" and your finished published book as a healthy "garden." Consider the … [Continue reading]
One of the biggest issues that comes with being an author is marketing. It is an activity creative people seem to dislike as much as monkey brains and cold cooked spinach. Yet, marketing is everything you already know... as you will find out … [Continue reading]
One question I ask aspiring writers is “What is holding you back from taking the next step?” This question is important. Not just for writing, producing, promoting and marketing a book, but for any area of your life. What is holding you back? What … [Continue reading]
PRE-PLAN, PRE-BUILD It is so easy to interact with the world with just a click: Facebook, Twitter, Pinterest, blogs—just to name a few. And it's (relatively) free. New authors/writers need this exposure, but not necessarily to sell books, but … [Continue reading]
CREATING YOUR AUTHOR MARKETING PLAN: Setting Goals If you are truly serious about your writing career, then you need to look at it as a business. The marketing plan is your "plan of action" about what you are selling, who will want to buy it … [Continue reading]