A book trailer is an interesting concept. It may seem strange to use a visual marketing method to advertise a product that relies heavily on imagination and creativity. Authors may ask "Does it corrupt the novel if I introduce images of the … [Continue reading]
The Future of Marketing: 3D printing, Pay with Tweet and more
Living in the age of technology is an exciting adventure. Just watching the progress of computers alone is amazing. To think how far we’ve come in such a short amount of time, vastly increasing technological capabilities while at the same time making … [Continue reading]
How to benefit from Kindle Select Marketing Tools from Amazon KDP
Sometimes the amount of options and tools available to an author can be overwhelming. You have your book, you want it published, why does it have to be so complicated? If you want your life to be a little more stress free then you’ll be happy to hear … [Continue reading]
10 Tips to Starting A Marketing Plan
You've just finished writing your novel. You sigh proudly—I'm done. You may feel like a bear, blinking in the sunlight, as you emerge from the cave. Then you hear words like ‘advertising’ and ‘marketing plan’, and dread sets in. What does it mean and … [Continue reading]
eBook Formatting Tip: Changing the Font Size (CSS)
When formatting an ebook varying font-sizes are necessary (chapter headings, subheads, etc). While the sizes are built-in for headings and paragraphs, you can fine tune your 'font-size' in the CSS. Depending on your preferences, modify font sizes … [Continue reading]
The Pro’s and Con’s of Kindle Unlimited
Although it’s easy to see that the customer is Amazon’s number one priority that doesn’t mean that they don’t recognize the need to provide at least some benefits for the authors who supply the ebooks, even if grudgingly. Rarely is an issue black and … [Continue reading]
Baby Boomer Literature – An Overlooked Audience
Age related categories are not an uncommon site in our libraries and bookstores. Every age group experiences different generational transitions and turmoil. Readers are looking for stories and characters that they can empathize with and authors are … [Continue reading]