I love it when my IBPA magazine arrives. I know that it will have at least one thing that will help my business grow stronger. The January 2015 magazine was no exception. When I read “Assessing the Outlook for Bookstores” by Linda Carlson, it confirmed what I already knew. I wasn’t alone in my love […]
20-second Sales Window; building your author brand
Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a ‘book’, put it on Amazon and then hope beyond hope they will make the next bestseller list. They then do a […]
Website Marketing: Content for the Author Platform
Visitors return to sites for two reasons only: the PRODUCTS are what they want to buy or the CONTENT is of value to them. Building your Author Platform
Blogging Basics for Writers
The 21st century writer has a lot more publishing responsibility, including building platforms and learning how to connect with audiences. These are a must if they want to improve their chances of publication and over-all success.
How to Improve The Author Brand
Authors must build their brand. Why? Because an author brand means a trusted, quality work and in turn, more sales.
What is a Book Platform?
You are in business as an author, and it is crucial you market both your business and products. In this post, we discuss your Book Platform or product and its relation to your business — the Author Platform.
Author Platform: What is it and Why do you Need it
Learn the difference between the Author Platform, where you present the news and reviews about the author, and your Book Platform.