Marketing is not advertising or publicity. Marketing is simply creating awareness about you and your book – and it should start the day you start writing your book.
How can an Author use Publicity?
Author publicity is reaching out beyond the “Buy my Book” level. Master these 7 levels of connection and you’ll reach a far wider audience.
The Authors Guide to Twitter Marketing
Twitter is more than random 140 characters, it is a powerful marketing platform that offers a variety of targeting and tracking tools for the writer and author.