“There’s a very simple rule: 90% of your content should not be about yourself or your book. You should be sharing other people’s posts, researching and finding useful information online, helping out people solve problems, and making positive relationships by providing value.” — Derek Murphy, Creative Indie The problem that most authors have is “soap-boxing” their […]
Marketing – Wise Investment or Money Pit?
My husband loves to watch a TV reality show called The Curse of Oak Island. Apparently people have been searching the tiny island in Nova Scotia for centuries in hopes of unearthing either buried treasure or the ark of the covenant. Rick and Marty Lagina are twenty-first-century explorers and hosts who frequently refer to their […]
Lessons in Authorship, or how to self-publish and live
As a self-publishing author, we live for reviews of our work — good or bad. Reviews are meant to be an overall evaluation of the entire book: the formatting, content, offers, delivery. At times, we get reviews based on initial first reactions, and it is these reviews, especially the scathing, hurtful ones, that the author needs to learn to deal with.
Is Spam EVER a Good Idea?
No matter the enticement, don’t spam email lists for personal gain. It discredits you as an author as well as a person. There are plenty of legal and affordable marketing and promotional techniques for authors.
The Six Nevers of Promoting on Forums by Melinda Clayton
Every author should learn the ground rules of forum promotion, or risk cutting their proverbial throat. Melinda Clayton offers the Six Nevers of Promoting on Forums.
13 (Low-Cost) Marketing Strategies for Writers
1. Build a marketing platform well before your manuscript is finished. The key is to get your name out there AND have something on a personal website or blog. Cost $0, except a lot of hard work. 2. Enter contests so you have something to put in your Awards section of your site. Cost is […]
6 Steps to Do When You’ve Finished Writing Your Book
You finished your First Draft. Time to celebrate – seriously. You need to give yourself time to recoup, because now, the hard part begins. Promotion, Publication and Marketing, oh my!