No matter the enticement, don’t spam email lists for personal gain. It discredits you as an author as well as a person. There are plenty of legal and affordable marketing and promotional techniques for authors.
The Six Nevers of Promoting on Forums by Melinda Clayton
Every author should learn the ground rules of forum promotion, or risk cutting their proverbial throat. Melinda Clayton offers the Six Nevers of Promoting on Forums.
Deborah Riley-Magnus, Author Success Coach
An informal chat with Deborah Riley Magnus on Author and Book promotion, as well as her upcoming book Author Success 2.0
SEO Trends: Targeting Keywords and Basic HTML
The key to effective SEO is to include enough indicators without being spammy. Don’t stuff keywords on page that don’t belong there. As a writer, you need to maintain a standard in your writing; your goal is to find that balance between quality and SEO.
13 (Low-Cost) Marketing Strategies for Writers
1. Build a marketing platform well before your manuscript is finished. The key is to get your name out there AND have something on a personal website or blog. Cost $0, except a lot of hard work. 2. Enter contests so you have something to put in your Awards section of your site. Cost is […]
Building a Platform: Introduction to Using Social Media
Facebook and Twitter are household names synonymous with social networking and yet many writers continue to resist. Perhaps it is due to time constraints. No matter the reason, writers must embrace the social medias. They offer free resources and have proven to increase visibility and exposure – something every writer needs to achieve.
Writer, Publisher and Publicist; Dan L Hays
Conversation with Dan L. Hays on Marketing, Promotion and Publicity, Part 2… In an interview with published author Dan Hays in November 2010, we discussed the three hats of today’s author: Writer, Publisher and Publicist. In this segment we touch on building brand awareness of a writer and his work. This includes branding, developing a […]