No matter the business service offered, there will always be scams and flimflam artists. Fortunately, not everyone is unethical. Unfortunately, there are many unethical publishers that prey upon the ignorant and the emotional desire for success. If planning to self-publish, do a little research first to avoid becoming disillusioned and taken. What to Look for. […]
Building a Platform: Introduction to Using Social Media
Facebook and Twitter are household names synonymous with social networking and yet many writers continue to resist. Perhaps it is due to time constraints. No matter the reason, writers must embrace the social medias. They offer free resources and have proven to increase visibility and exposure – something every writer needs to achieve.
Writer, Publisher and Publicist; Dan L Hays
Conversation with Dan L. Hays on Marketing, Promotion and Publicity, Part 2… In an interview with published author Dan Hays in November 2010, we discussed the three hats of today’s author: Writer, Publisher and Publicist. In this segment we touch on building brand awareness of a writer and his work. This includes branding, developing a […]
6 Steps to Do When You’ve Finished Writing Your Book
You finished your First Draft. Time to celebrate – seriously. You need to give yourself time to recoup, because now, the hard part begins. Promotion, Publication and Marketing, oh my!
A Website or Blog – Do You Need One?
Most look at a blog or website as a way to promote themselves. Others view it a platform to sell books. And still there are those who see it as a way to attract readers. All three points are correct. But what does an editor look for?
Research the Competition: Marketing and Promotion
Every business has room for improvement, whether it is better customer service or an easy to navigation website. The point of researching the competition is to find out what others are doing and do it better – or in the case of a writer/author, emulate it (but don’t copy or plagiarize).
6 Steps to Completing Your First Draft
If you plan to write for money, then expect to fail. That may sound preposterous; after all, Stephen King makes quite a living from writing. However, Stephen King is the exception, not the rule. Writing is hard work. It takes dedication, time and above all commitment. And to be honest, most people just do not have the dedication or discipline to stick with it.