Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a 'book', put it on Amazon and then … [Continue reading]
Death of the Open-Door Policy for Authors?
Just recently, BookBaby changed their ebook conversion and ebook distribution policy. Since it began in 2011, BookBaby has offered numerous plans for authors, which included no charge for distribution. Like most distribution companies, BookBaby … [Continue reading]
Is Kindle Unlimited Good for Authors?
I’ll be honest, it has been with trepidation that I have watched the rise of the eBook. I have loved reading since I was a young child and there is nothing that fills me with more joy than the earthy, sweet smell of a new book and the feeling of … [Continue reading]
Free Author Digital Footprint from Author Marketing Ideas
Source: PRWeb http://www.prweb.com/releases/2014/10/prweb12289335.htm Author Marketing Ideas is offering a "Free Digtial Footprint Evaluation" to self-publishing authors. This allows authors to "see their online marketing strengths and … [Continue reading]
Smashwords NaNoWriMo Promotion
It's November and that means NaNoWriMo (National Novel Writing Month). If you are like me, this free source (donations recommended) is a wonderful challenge to write a 50,000 word novel between November 1-30. I have written two YA novels through … [Continue reading]
Amazon’s crowdsourced publishing program, Kindle Scout
Amazon is taking a new approach to publishing -- a 21st century approach. With Kindle Scout, readers nominate which books are allowed to progress. Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where … [Continue reading]
5 Ways Email Marketing fits the Holidays
According to Streamsend, "consumers who shop in November spend 14% more than the average shopper in December." Also, 40% of these shoppers "begin their holiday shopping before Halloween." So the time is NOW to implement your Marketing … [Continue reading]