“There’s a very simple rule: 90% of your content should not be about yourself or your book. You should be sharing other people’s posts, researching and finding useful information online, helping out people solve problems, and making positive relationships by providing value.” — Derek Murphy, Creative Indie The problem that most authors have is “soap-boxing” their […]
Self Publishing Tip #3: Author Brand Website
PRE-PLAN, PRE-BUILD It is so easy to interact with the world with just a click: Facebook, Twitter, Pinterest, blogs—just to name a few. And it’s (relatively) free. New authors/writers need this exposure, but not necessarily to sell books, but something far more important: AUTHOR BRANDING. Even before your book is completed, you should have an author presence on […]
20-second Sales Window; building your author brand
Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a ‘book’, put it on Amazon and then hope beyond hope they will make the next bestseller list. They then do a […]
Author Marketing: Using Avatars to build connections – Gravatar.com
Easy to setup author marketing tool – image, bio and website URLs follow your every comment. Helps to build your author brand.
Why Email Newsletters are Still a Viable Marketing Tool for Authors
It is said it takes 7 to 10 exposures to your product before a customer purchases. For an author, reviews help with the decision making process but being exposed to you or your book starts to develop a recognition and, potentially, a brand making an opt-in newsletter an effective marketing tool.
Building your Author Brand and Target Audience
The failure of many authors is not recognizing that their writing is a business. And the best way to establish your business is to build your personal brand by driving traffic to your online site through original content.
How to Improve The Author Brand
Authors must build their brand. Why? Because an author brand means a trusted, quality work and in turn, more sales.