I have used this method several times for authors. While a full size “Rack Card” is not a lot of use to an author, the bookmark is. Unfortunately, Vistaprint does not offer bookmarks. But their is an alternative. Business Cards are good, but too small for a bookmark and they can easily get lost. You […]
eBook Cover Design Tutorial: Primary and Complementary Colors
When it comes to any design, choosing the right colors is just as important as the font or photo. But every color evokes a different emotional response. Knowing what color combination work well together is half the battle of book cover design.
Book Covers that Annoy Booksellers
An informative, tongue-in-cheek list of what to do if you WANT bookstores to NOT carry your book — something every writer desires, right?
eBook Cover Design Tutorial: Choosing Colors
More often than not, the topic of your book helps determine the color theme. For example, a book on babies or weddings use whites or soft pastels; murder mysteries may include red or black; boating, oceans and space science themes utilize blues, blacks or even green.
eBook Cover Design Tutorial: Breaking Down the Elements
A picture says a thousand words: for an author, it’s more like 120,000 words. The right book cover image is crucial for attracting customers. J.K. Rowlings’ cover art for the book, the Sorcerer’s Stone (Philosopher’s Stone), uses key ingredients to entice, but NOT reveal the story. Breaking down these elements into their basic parts, we can create a list to follow when you are creating your book covers. (This list is by no means definitive; feel free to add or substitute.)
eBook Cover Design Tutorial: Typography and Fonts
When I was but a young apprentice, my wise Art Director taught me – never create “shlock”. Unfamiliar with this term, I innocently asked what it meant. SCHLOCK (Wikipedia) Schlock is an English word of Yiddish origin meaning “something cheap, shoddy, or inferior.” In other words it means you are settling for something other than […]
Tell Us Your Marketing or Design Frustrations
I am sure you, as well as many other authors and writers, are asking – I have my novel, but now what do I do?, or even, I know what I need to do, but don’t know how to begin. You KNOW you need to market, and fervently read all the How-to’s, but you still […]