Every business has room for improvement, whether it is better customer service or an easy to navigation website. The point of researching the competition is to find out what others are doing and do it better – or in the case of a writer/author, emulate it (but don’t copy or plagiarize).
Suzanne Fyhrie Parrott – Graphic Design, Marketing and Promotion Expert
Suzanne Fyhrie Parrott Co-founder and author of Unruly Guides Owner OneWay Advertising and Design Area of Expertise: Graphic Design, Web Design, Internet Marketing and Promotion. Education: B.A. 1981, University of Washington, Seattle: Graphic Design Experience OneWay Advertising and Design, est. 1988 Graphic Design is the creative process of developing an image that will put you […]
Finding the Right Audience
This is the third of my Finding Your Niche series which apply to finding an audience for your product or writing. This is the section where you find an audience for your book or product. If your product or service relates to your interests promoting actually becomes more fun than work. In fact, your enthusiasm […]
Finding Your Niche
Using your unique strengths to focus and build a business The role of marketing in business may surprise you. Many books and seminars on marketing begin on how to develop the Marketing Plan. This is a huge mistake. You can’t even consider marketing a product until first you know if it is marketable. Once you […]