Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
Is Using Social Media to Blame for Poor Book Sales?
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
10 Ways to Optimize Your Use of Twitter
It’s easy and free to create a Twitter Account, but how to take advantage of this amazing tool still eludes many. Here are 10 tips on getting started with Twitter.
The Authors Guide to Twitter Marketing
Twitter is more than random 140 characters, it is a powerful marketing platform that offers a variety of targeting and tracking tools for the writer and author.
Building a Platform: Introduction to Using Social Media
Facebook and Twitter are household names synonymous with social networking and yet many writers continue to resist. Perhaps it is due to time constraints. No matter the reason, writers must embrace the social medias. They offer free resources and have proven to increase visibility and exposure – something every writer needs to achieve.
A Website or Blog – Do You Need One?
Most look at a blog or website as a way to promote themselves. Others view it a platform to sell books. And still there are those who see it as a way to attract readers. All three points are correct. But what does an editor look for?
First Steps: Social Media Marketing for the Writer
For many, interfacing on twitter and facebook may be deemed a horrendous waste of time. Trust me – I was one of the naysayers. If you know how to use them, the social medias command a tremendous amount of marketing power.