So you’ve written a children’s book and want to format it for the digital market. First, you’ll need to understand the difference between a fixed layout and a “regular” or standard ebook layout. Standard Layout A standard ebook (EPUB) uses real-time flowable text that can be read on any eReader. Kindle ebooks (MOBI) can be […]
Author Fear VS Author Marketing – The Battle for Book Sales
As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
How to Obtain and Register your ISBN Number
Since 1970, the ISBN number has been an “internationally recognized book identification system.” Since some books have similar titles, the ISBN number helps keep track of every edition of every book that has been published. Yet the ISBN also tracks inventory control, sales and order processing. If you plan to only sell e-books, you may […]
Can You Trademark Your Book Title?
Your Book title could be the most important aspect to your book. So, before signing a book contract, ask if your work has the potential for commercial benefit. Remember, it is you and NOT your publisher who should retain the trademark licensing rights to the title of your work.
Is Using Social Media to Blame for Poor Book Sales?
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
3 Tips for a Great Book Trailer
A book trailer is an interesting concept. It may seem strange to use a visual marketing method to advertise a product that relies heavily on imagination and creativity. Authors may ask “Does it corrupt the novel if I introduce images of the characters and settings in book trailers before my readers even get a chance […]
The Future of Marketing: 3D printing, Pay with Tweet and more
Living in the age of technology is an exciting adventure. Just watching the progress of computers alone is amazing. To think how far we’ve come in such a short amount of time, vastly increasing technological capabilities while at the same time making devices smaller and more portable. This has made it possible for thrilling breakthroughs […]