Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
eBook Formatting Tip: Changing the Font Size (CSS)
When formatting an ebook varying font-sizes are necessary (chapter headings, subheads, etc). While the sizes are built-in for headings and paragraphs, you can fine tune your ‘font-size’ in the CSS. Depending on your preferences, modify font sizes using pixels, percentage, point size, em value and keywords. (with percentages and points the easiest for non-designers to […]
The Strength of the Bookstore – Surviving in an offline world
I love it when my IBPA magazine arrives. I know that it will have at least one thing that will help my business grow stronger. The January 2015 magazine was no exception. When I read “Assessing the Outlook for Bookstores” by Linda Carlson, it confirmed what I already knew. I wasn’t alone in my love […]
20-second Sales Window; building your author brand
Authors continually fail to understand what drives the consumer to purchase—a concept that is fundamental to building a successful author brand. Authors also fail to treat their writing as a business. They write a ‘book’, put it on Amazon and then hope beyond hope they will make the next bestseller list. They then do a […]
Death of the Open-Door Policy for Authors?
Just recently, BookBaby changed their ebook conversion and ebook distribution policy. Since it began in 2011, BookBaby has offered numerous plans for authors, which included no charge for distribution. Like most distribution companies, BookBaby received it’s commission on sales made. Well, these free-distribution plans are gone and authors now pay a flat fee ($299) for […]
Free Author Digital Footprint from Author Marketing Ideas
Source: PRWeb http://www.prweb.com/releases/2014/10/prweb12289335.htm Author Marketing Ideas is offering a “Free Digtial Footprint Evaluation” to self-publishing authors. This allows authors to “see their online marketing strengths and weaknesses”, giving them information needed to improve their book sales. Author Marketing is one of the areas most authors hate to venture — but it is one that is […]
Smashwords NaNoWriMo Promotion
It’s November and that means NaNoWriMo (National Novel Writing Month). If you are like me, this free source (donations recommended) is a wonderful challenge to write a 50,000 word novel between November 1-30. I have written two YA novels through this event and plan to get a good chunk of my third done. Smashwords, in […]