Last year, Twitter introduced a “powerful creative ad unit called the Twitter Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.” Early testing in April 2014 showed […]
Author Fear VS Author Marketing – The Battle for Book Sales
As an Author Success Coach, I work with and daily chat online with hundreds of authors. Bar none, the most volatile topic is author marketing. We all have to do it no matter how we’re published. The problem isn’t marketing. It isn’t buyer hostility. It isn’t an inability to understand the techniques. The problem is […]
Is Using Social Media to Blame for Poor Book Sales?
Social Media will help brand your image: the problem for many is the lack of knowing what Social Media really is compared to what they think it is.
The Future of Marketing: 3D printing, Pay with Tweet and more
Living in the age of technology is an exciting adventure. Just watching the progress of computers alone is amazing. To think how far we’ve come in such a short amount of time, vastly increasing technological capabilities while at the same time making devices smaller and more portable. This has made it possible for thrilling breakthroughs […]
10 Tips to Starting A Marketing Plan
You’ve just finished writing your novel. You sigh proudly—I’m done. You may feel like a bear, blinking in the sunlight, as you emerge from the cave. Then you hear words like ‘advertising’ and ‘marketing plan’, and dread sets in. What does it mean and how do you get started? What is a marketing plan? A marketing […]
Free Author Digital Footprint from Author Marketing Ideas
Source: PRWeb http://www.prweb.com/releases/2014/10/prweb12289335.htm Author Marketing Ideas is offering a “Free Digtial Footprint Evaluation” to self-publishing authors. This allows authors to “see their online marketing strengths and weaknesses”, giving them information needed to improve their book sales. Author Marketing is one of the areas most authors hate to venture — but it is one that is […]
5 Ways Email Marketing fits the Holidays
According to Streamsend, “consumers who shop in November spend 14% more than the average shopper in December.” Also, 40% of these shoppers “begin their holiday shopping before Halloween.” So the time is NOW to implement your Marketing Campaign! The holiday season isn’t the time to start thinking about your Holiday Marketing Plan. This should be […]